To get Burger King’s customers into the Halloween holiday spirit, Hour One assisted BK’s Agency Of Record, David, to pull off the scariest thing a Burger King customer could encounter – a McDonald’s! We dressed up a Burger King in Queens, NY as a spooky McDonald’s ghost and served Whoppers in McDonald’s-branded boxes making for some great consumer reactions.
In addition to production, Hour One provided the social media and Influencer Marketing strategies. The success was astounding with 2 billion impressions across multiple channels. We engaged 50+ influencers and PR outlets to amplify the stunt. The reach surpassed all expected goals through key influencer selection and quick optimization.
The impact was 20 million impressions in 5 days and a 5% engagement rate -- 4x the industry average.