Re-branding CaMPAIGN

Research, Brand Development, Strategy, Product Design


After years of growth measuring in $150m of yearly global sales, MusclePharm knew it needed a needed to reposition itself for exponential growth in a new era of fitness. Starting with comprehensive research, interviewing thousands of consumers, Hour One developed a new strategy and fresh brand evolution, targeting a wider audience. With new product innovation introducing the Natural SeriesTM, FitMissTM, and Sport SeriesTM – MusclePharm has set the stage for a new legacy of performance, accessible.

The new evolution of work generated from our research and re-design will hit shelves in 2018 and now allows for broader distribution, including the introduction into Whole Foods