DECEMBER 11, 2018
El Segundo, CA. Hour One named lead agency for organic Orange County grocery store chain, Mother’s Market & Kitchen.
Mother’s Market was founded in 1978 by a group of yoga enthusiasts consisting of friends and family, who couldn’t find a place that carried vegetarian foods and related lifestyle products they searched for. They decided to join their resources and talent to provide the community with a natural foods market and restaurant not available elsewhere. What began in 2,500 square feet in Costa Mesa has grown into 8 Southern California locations and growing.
“Mother’s, a pioneer in the natural and organic food movement in southern California, was and continues to be a labor of love,” says Deborah Rubino, daughter of one of the founders and leader of the company until his passing in 2015, Bruce Macgurn. “With health, wellness and an increased focus on organic and Non-GMO foods seeing exponential growth, Mother’s is authentically positioned to deliver its superior quality standards to more people in the communities she serves. It’s an important time for our marketing efforts.”
Hour One will oversee Strategy, Creative, Production and Media.
“We couldn’t ask to work on a better brand or with a better group of people,” says Jeanann Grubbs, Founder & CEO of Hour One. “If you haven’t walked into a Mother’s market before, you’re missing out. From the quality of the products to the most genuine, friendly staff, it is that neighborhood market that we all want to preserve. Hour One is thrilled to introduce this brand to more people.”
The new client comes after a new leadership at Hour One earlier this Fall with the addition of CCO, Raphael Milczarek, and a new revised purpose-driven mission for the agency.