Solve for tomorrow
Hour One activated an Influencer-led campaign for Samsung’s non-profit program, Solve For Tomorrow. The objective was to raise student interest in Science, Technology, Engineering, Arts and Math (STEAM) subjects nationwide. The contest consisted of student/teacher nominations with the winner receiving $2M in Samsung technology products for the school. The campaign was activated in 1 week using 10 science- and education-focused influencers which Hour One identified, curated, and managed.
20 million impressions in 5 days
5% avg. engagement rate, 4x the industry average