Hour One activated an Influencer-led campaign for Samsung’s non-profit program, Solve For Tomorrow. The objective was to raise student interest in Science, Technology, Engineering, Arts, and Math (STEAM) subjects nationwide. The contest consisted of student/teacher nominations with the winner receiving $2M in Samsung technology products for their school. The campaign was activated in 1 week using 10 science- and education-focused influencers which Hour One identified, curated, and managed.
The impact was 20 million impressions in 5 days and a 5% engagement rate -- 4x the industry average.